I just read an article by Ed Roach: The Branding Guy. He wrote about what he feels is Jehovah’s Witnesses Powerful Branding Opportunity. In the article he says that two Jehovah’s Witnesses came to his door and he asked them about blood transfusions. Do Jehovah’s Witnesses refuse this treatment? He had thought of it as barbaric up to that point and learned that there are actually very safe alternative non-blood medical care.
The opportunity, he feels, is in becoming the “poster child” of non-blood medical alternatives. Sharing these discoveries far and wide would allow Jehovah’s Witnesses to turn their image around at the same time as they provide helpful information to the pubic.
Well, here is a little insight into Jehovah’s Witnesses.
Though we are concerned what people think of us it is in balance with what Jehovah God thinks of us. How do we stand up to his scrutiny? What is our reputation with him? This is what concerns us first and foremost.
Of course, Jehovah is not speaking out as he did in Bible times. But we can clearly see God’s blessing – or not – as we sincerely apply Bible principles. Analyzing the results we do more of the same when blessed and we prayerfully dig back into the Scriptures when the blessing doesn’t seem to be there. Then, we modify our approach and try again.
Jehovah’s Witnesses are very careful to make one thing their focus and one thing only: promoting God’s Kingdom.
God’s Kingdom is a government, an administration, that is made up of actual people. Under God’s direction it will fix all of the problems on earth from the environment to crime and everything in between. It will do it with 100% success.
Jehovah’s Witnesses will never get mixed up in feeding the poor (although we certainly do), trying to help teenagers with morals (although we do), save the whales (we try not to be part of any such problem to the extent possible) or push through various laws and agendas like smoking control and cessation. Though these things may be positive they are not what Jesus told us to be focused on as his followers.
What we do is teach about Jehovah’s Kingdom. There is no way to get a better brand or reputation than simply following Jehovah’s principles and moral standards as laid out in the scriptures. Although many people like to analyze moves the organization of Jehovah’s Witnesses make and say how smart or stupid it was, we don’t care and we don’t think like that. We simply look into scripture and the most relevant Bible principles stand out that help us to make the appropriate decision. Then, Jehovah does his part and blesses it.
This is an organization with over 7 million volunteers worldwide preaching a united message in over 500 languages in every nook and cranny on earth. Yes, even where Christians could get their heads chopped off for talking about the Bible and Jesus.
If you open up a Watchtower or and Awake periodical you will never find an ad in it. That is so refreshing to me. If I wasn’t one of Jehovah’s Witnesses I would become one for that reason alone. Obviously, they do not allow money to drive them but they contribute it from the heart to produce their own publications and they are financially responsible.
They do not support any war anywhere. Ever. They are at peace within and fight no carnal warfare with any nation or group of people anywhere, even when nations, groups and individuals have sought to expunge them.
Jehovah’s Witnesses have thousands of hospital liaison committees made up of trained men to speak with hospitals and doctors everywhere and help educate them about what is available as well as learn what these people know and how we can be cooperative.
Jehovah’s Witnesses have thousands of Patient Visitation Groups made up of many many Witnesses who make sure that Jehovah’s Witnesses are taken care of even if they come to a hospital in an area where they don’t know anyone.
Jehovah is helping us to be successful and fulfill our commission without being known for anything in particular…except showing up at your door and speaking about the one thing that will change the face of the earth and every human heart for all time: God’s Kingdom.
The world wishes us to be known for anything and everything else. But Jehovah’s Kingdom in the hands of Jesus Christ is the only thing that we will preach.